Etudes qualitative

Qualitative studies

Qualitatives studies

Why ?

  • You are no longer satisfied with snapshots of ‘reality’, even if their presentation is becoming increasingly sophisticated and aesthetic.
  • You are ready to shift the lines within your organization.
  • You are asking fundamental questions in an environment that is becoming increasingly complex and difficult to decode, where it is crucial to Anticipate in order to Develop.
  • You need a research partner familiar with your issues and constraints, able to quickly transform study results into operational recommendations.
  • You want something other than standardized and repetitive qualitative methodologies.
  • You manage studies on international markets, you need to identify values, cross-cultural trends, and business opportunities rooted in specific ecosystems.

How ?

  • In-depth centered interviews with your target customers, prospects, users. In-person or virtually.
  • Focus groups in-person or virtually.
  • Bulletin boards
  • Collaborative platforms (Krealinks, Klaxoon).
  • Personae
  • Ethnographic studies with video recording. Compilation of Video-Insights.
  • Synthesis of your quantitative and qualitative data to derive actionable insights.

We propose to meet you to tell you more!

You can contact us directly by phone or using the contact form.

+33 6 63 13 75 52