Creativity & innovation
- You need to renew the vision of your category, of your brand.
- You wish to nourish and energize your teams in charge of innovation and/or strategic planning.
- You would like to find a methodological framework that is both structured and inspiring, to feel free to think outside the usual frameworks, standards, and norms.
- The environment, your clientele on the 5 continents, seem to be undergoing changes that are not easy to grasp.
- Right-brain intuitive and creative review and targeted strategic reinterpretation of the data you already have: quantitative studies, qualitative studies, panels.
- Press and internet monitoring, expert interviews in France and internationally : Searching for sharp and original information from scientific and artistic news, relevant sources of inspiration for your category, your brand.
- 1000 in-depth interviews conducted between 2010 and 2023 with pioneer consumers in Europe, the US, and China.
- Ad hoc qualitative studies with your target audiences in markets that are relevant to you in France and internationally.
- The various sources are then transformed into a strategic framework and inspiring insights to initiate creativity workshops with multi-disciplinary and multi-cultural teams, in companies or public organizations or associations.
Audit of 20 underperforming L’Oréal deodorant concepts to identify the causes. Proposal for a more effective rewrite.
Co-development with IRIS and the Royal Canin management team of the 2020 Sustainable Development plan, facilitation of a 3-day seminar with about forty executives from around the world.
Facilitation of a Creative Problem Solving seminar with the marketing and sales teams of Verisure Securitas Direct France, involving about thirty people, to embody the customer Persona and develop the customer service chain from upstream to downstream.
Co-development with the Sup de Ventes and ITV schools of the strategic plan related to the merger of the two schools.
Identification of 20 new insight territories, re-engineering of the K2R brand’s innovation process.
Inspiration seminar and generation of 30 new concepts in the body care and hair care market for LE PETIT MARSEILLAIS.
The keys to happiness for women aged 30 to 45 in France, England, China, and the US. Inspiration work conducted for the global perfume team.
We propose to meet you to tell you more!
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