• Your brands seem weakened to you. You need to decipher the changes in your consumers, your audiences, in order to better benefit from them!
• Vous avez des ambitions de croissance internationale et vous cherchez les leviers émotionnels et culturels, les bénéfices sur lesquels vous appuyer, ainsi que leurs modalités d’expression sur les différents marchés importants pour vous !
• Votre marque a une belle histoire, une trace mémorielle riche de mots et images fortes de symboles et archétypes culturels, mais elle capitalise aujourd’hui insuffisamment sur les composantes de son ADN !
• Vous souhaitez piloter de façon rigoureuse votre stratégie de contenu, afin d’être lisible et attractif !

CMP Insights implements for you a unique and tailored approach to brand audit and strategy consulting, combining semiotic analysis, cultural studies, and creativity techniques.

The Coherence Diagnosis of your brand’s Offer and Demand systematically relates :

• Clarification of your strategic intentions, maieutic through internal interviews.
• Semiological decoding of your product, service, and communication offerings: the signs, symbols, archetypes, and other cultural elements that emotionally enrich your brand DNA.

• Perception of your products and services by consumers
• Deficits, frustrations, expectations, and aspirations of people in your category and in relation to your brand
• Environmental, legal, scientific foresight
• Differentiated scenarios of competitive response

The systemic analysis of Supply and Demand allows for :

• Clarify and develop meaningful missions, values
• Determine the target customers to prioritize and the ways of reaching them
• Design and write brand platforms, nurture brand content, develop brand guidelines