CMP Insights

Observe and Listen to Your Customers, Prospects, and Users to Better Satisfy Them.

Qualitative studies

Full Service from consumer or user recruitment to presentation, report, and insight activation workshop. Regional granularity in France. Network of senior and competitive partners in Europe, China, Africa, and the USA. Web interviews and focus groups, Community Management, and collaborative platforms like Krealinks. Semiotic analyses. Since its creation in 2010, CMP INSIGHTS has advised numerous brands in their adaptation and growth strategies.

Creativity / Innovation

CMP INSIGHTS designs and facilitates seminars for you to motivate/unify your teams and innovate. Creative Problem Solving, Design Thinking, and Design Sprints in-person or virtually (using the Klaxoon platform).

Brand audit and brand content

CMP Insights draws on hundreds of cases to help you identify or reclarify Positioning, Mission, and/or Purpose. The service offered ranges from diagnosis to the writing of content elements for your various communication media.

Etudes qualitatives

Pour vous aider à anticiper les risques et les opportunités de votre environnement et à en tirer parti pour booster ventes et profit
Au cours des 8 dernières années, CMP Insights a contribué à aider de nombreuses marques à grandir à l’international

Créativité / Innovation

Redonner un souffle créatif à vos équipes grâce à l’animation de workshops/ateliers de travail en Intelligence Collective, Creative Problem Solving, Gamestorming

Audit de marque et brand content

Pour vous aider à renforcer votre identité dans un contexte de changements technologiques accélérés où les consommateurs ont besoin de se rassurer par des repères clairs et également de rêver grâce à des histoires « connectées » à leur inconscient individuel et collectif

Etudes qualitatives

Créativité / Innovation

Redonner un souffle créatif à vos équipes grâce à l’animation de workshops/ateliers de travail en Intelligence Collective, Creative Problem Solving, Gamestorming

Audit de marque et brand content

The founder and leader Catherine Montrade Pierotti regularly shares her observations and analyses on Weak Signals in France and internationally on LinkedIn.

Follow Catherine Montrade Pierotti on LinkedIn.

Yann Ducarouge

Founder of the Lollipops brand and company

We had questions about our customers, our positioning, our stores, our collections. So, we had them conduct a qualitative positioning study last year, and their work brought us a lot.

Professionalism in methodology,
Extensive experience in positioning analysis, up to strategic analysis, as she worked for over 15 years in consumer goods,
Very strong sensitivity to brand value and the conceptual content of the brand,
Great availability for a very, very reasonable budget.

Kristin Murphy

Global Fragrance Marketing Director at Estée Lauder

Catherine Montrade-Pierotti worked with me on several new fragrance development projects for the Estée Lauder brand. Her insights, both creative and conceptual, were very useful in providing the right strategic direction to our new fragrance ideas. She greatly contributed to the global success of our launches. Catherine is someone with whom it is very pleasant to work, very passionate and competent in the field of international qualitative studies.

Marie-Eve Rougeot

President/CEO – Multinational Companies and Private Equities. Sectors: FMCG, Retail, Fashion, and Toys. Marie-Eve was a client of Catherine as Business Development Director for the DIM brand.

CMP Insights conducted for me a qualitative study rich in insights and entirely operational. Catherine Montrade-Pierotti is an independent-minded consultant, reliable, who combines creativity and rigor.

Chantal Bishop-Corre

Vice President Coty, Astor brand

Catherine Montrade-Pierotti led our international workshop on the Astor brand, resulting in clear directions for the entire year. She also helped us obtain buy-in from the various business units marketing the Astor brand.

Stéphane Viglino

Marketing Director of the Le Petit Marseillais brand

We generated our 30 new product and packaging ideas, but not only that. I also found that the Inspiration Week led by CMP Insights taught us a lot about wording and creativity in communication. I particularly liked, for example, the idea of learning about care rituals while having fun. The interviews with bathroom designers brought us entirely original and relevant product ideas.

We propose to meet you to tell you more!

You can contact us directly by phone or using the contact form.

+33 6 63 13 75 52